Automobile, Cars

The Australian International Motor Show (AIMS) will be held in Melbourne from July 1-10, 2011. It is the first time the Show will come to Melbourne under its new name and the first time it will be held mid-year. The motor industry has chosen the date to give Australia’s motor show clear separation from exhibitions in the Northern Hemisphere. It will provide far greater opportunity to attract major exhibits. AIMS will occur during Victoria’s second-semester school holidays – providing Substantial potential for family attendance.