National and regional tourist organizations, airlines, hotels, travel agents, transportation companies, cruise lines, travel media, information system service providers, and so on.

JATA WTF ably fulfilled its role as Japan's snd one of Asia's largest class travel fairs by also acting as a driver of new travel trends and a generator of travel demand. The annual JATA World Travel Fair is Asia's largest travel trade and consumer travel exhibition. The more information technology progresses, the more "face to face communication" becomes a precious commodity. JATA World Travel Fair 2007 promises to provide exhibitors the opportunity of multiple business talks and negotiations with JATA member travel agents, and promotion activities to general public.